Like direct mail, you can target a geographically defined area and spend your advertising dollars where they count the most: Your local market.
You can target open-ended keywords and phrases, like “trailer,” “Class A motorhome,” “fifth wheel camper,” or “cargo trailer,” or very focused ones, like “Class A diesel motorhome Tampa,” “Chicago cargo trailer,” or “utility trailer in Denver.” The best part is that only visitors in a defined radius around your location(s) will see your sponsored listings limiting your marketing dollars to where they count most.